How SendGrid scaled their Developer Evangelism outreach

Marketing for a developer focused company, tends to work pretty differently from other fields. Designing eye catching newsletters, ads and other social media of your product doesn’t fly…not even a little bit. Developers are problem solvers and operate in focused communities that let them share knowledge. We need to engage with them in these communities.

Its not enough to just have docs, sample apps and fast support. If you want to bring developers to your product and see how to they interact with it, Evangelism is a necessary part of the equation. In this talk we will walk through key aspects of Evangelism and different strategies SendGrid has used and currently uses to reach these developers and turn them into friends who become customers.

  • What is a Developer Evangelist?
  • How to hire.
  • Phases of an Evangelist team.
  • Online/Offline outreach strategy.
  • Measuring Evangelism.

Join Kunal Batra, a team lead on SendGrid’s developer relations team as he walks through the role of a Developer Evangelist and shares data and stories he’s collected from his over 2+ years of being a Evangelist at SendGrid.

A screencast from Kunal’s talk is available on the Chariot Solutions site.

Location: Salon E Date: April 7, 2015 Time: 4:00 pm - 5:00 pm Kunal Batra Kunal Batra